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A fair share
We know how much work it is to run a mobile site. We realize that if we are to be successful long term, that everyone has be compensated fairly. Here are the two ways to partner with AdMob and their associated revenue splits.
Publishing Partner (75/25 in favor of the partner): Publishing partners serve AdMob ads exclusively on their mobile sites. They are also required to provide links from their website back to AdMob for interested advertisers.
Ad Source Partner (60/40 in favor of the partner): Ad source partners source ads from AdMob but do not necessarily use AdMob ads exclusively. They may also source ads from other services or via their own direct ad sales force. They are not required to direct advertisers back to AdMob.