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Does Google Authorship Change Ranking?

I can assure you that yes it does, no matter what they make you believe, showing your face on Google search results is indeed a win win, because authorship is not only about your picture, if you follow the proper guideline, you will actually optimize your content for crawlers, it allows you to divide the information of your webpage, post or article into 3 main parts which are title, content, date, picture and author, the author is just a part of a whole new way of introducing your content to the web making it more readable to crawlers so they can make it looks better for people.

This whole process is called schema your website, or applying a schema to your content or in other words marking up your content using microdata, and by that you define if your content is a product, directory, reviews etc which then allow showing ratings, blog posts which then start showing authorship info, dates and others, maybe your site is a news website which then start showing the picture of the news you post near the result, or it could be a video content?.

The most generic type of item.

PropertyExpected TypeDescription
Properties from Thing
additionalTypeURLAn additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. tools may have only weaker understanding of extra types, in particular those defined externally.
descriptionTextA short description of the item.
imageURLURL of an image of the item.
nameTextThe name of the item.
sameAsURLURL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Freebase page, or official website.
urlURLURL of the item.

Here a list of available schema's that you can use on your websites.
So yeah, Google likes fresh websites and fresh content unless you got no competition at all then don't worry about authorship.

From my experience I got a couple of posts that I wrote long time ago back to the first page, also I got an increase of 12% of people that actually see me on the results and click the link, they used to just skip it, but that's another story of impressions/clicks.


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