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Why Link Building is Not Useless

Before I speak about Link building, let me tell you that your visitors are not robots, that was my quote when I started this blog, focus on the content, before you focus on the links, and write, build and design for humans, then think about search engines, if you look closely you will see that people behind every search engine and especially Google trying to make it human like, so if you design for human, you will get ranked, and it will be good, I don't mean coding in here, I mean overall experience of the user, fast website, easy to access content, nice formatted paragraphs and headers, readable fonts, impressing photos and graphics, that fits the content of your site.

When that part is done, you can start focusing on meta tags and other on-site SEO.

After that comes the off-site SEO, which is link building, social media etc, and when I say link building I don't mean spam, there is a difference between art and spam.

Good : Submitting your link into a web directory, exchanging links with friends that got relevant websites, blogroll part for example.
Bad : posting bunch of links on a forum with total crap included, commenting non sense everywhere, using automatic link submission tools.

Quoting from Google: []
The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.

Yes of course buying links is not good this is an answer to michaelreyes from digitalpoint forums, NewYork times can link a totally useless product and make a buzz out of nothing for few thousand bucks, or even few million bucks to get your product on amazon home page for a month, of course you don't know because they don't tell, and it's totally natural, you get paid for whom your refer, it's just life.

If Google tells you that buying links and spreading links is forbidden then be sure that it's not useless, because it matters, and it hurts them when you do it wrong, because you get what someone else deserve. Pagerank, which is not useless.

You cannot assume and deny the fact the off-site SEO is useless when Matcutts who actually the guy behind Google spam filters tells you its useful.

Quoting from Matt Cutts
Link Building Is Not Bad: Just don’t try to get the link first, have compelling content people want to link to instead.

This is another proof that there is no difference between paying for links, getting them naturally etc...  if your linked website is actually worth it, and Google said that!
And some of you don't agree and I totally agree on that, some websites are just spam, so the best way will be avoiding buying links, or at least doing it probably, build the content, then build the links and don't over-do SEO.

Google would rather hate links that leads to un-relevant, duplicated, fake or total crap site.

Link building is not useless, and it's as important as in-page SEO, it's part of the SEO, it's the art of making your website get the rank that "it deserves", what Google is trying to fight here is the fact that you can be deserving a position, but someone got it instead, with a total worthless content, because they do link building.


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