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The Main Tips For A Successful Blog

Blogging is becoming a widespread activity: nowadays there are thousand of blogs on the net. This is probably due to the existence of blogging platforms that allow the users to create a professional blog also if they don't know the programming codes required for the realization of a website.

Creating an elegant blog that talks about a very attractive subject is generally not enough for its success: there are a lot of blogs available online but few are popular and read by a lot of users.

In order to transform your blog into a successful one, it is important to adopt some simple tricks, generally well explained in specialised textbooks that are available for everyone in specialized libraries or online. In order to understand what is the best book for your needs and what are the best offers you can use a comparator website like that allows to compare the offers available on eBay for a lot of products.

Also if the reading of textbooks is highly recommanded, the main advices for making a successful blog are the following:
·         before creating the blog, it is important to study the concurrence and the hypothetic audience: this allow to discover what aspects of the subject are highly discussed online (if a topic is analysed by a lot of blogs another blog talking about it will probably be ignored), what topics are still not so discussed (if your blog is the first that analyse a certain subject it will attract an high number of readers) and with apposite tools you can make a research in order to discover what are the main keywords researched by the users about the subject (it shows the topics that will attract the majority of your potential readers);
·         make a seo optimized blog (identify the best keywords for each page or article, use always the meta tags and the title, give the alt tag to the images ...);
·         make sure that your blog can be easily read through all the devices (smartphones, tablets and desktops);
·         choose a template that is related to the subject but that is also easy to read (for example yellow fonts on a white background are not too readable);
·         share your articles on social networks;
·         allow the users to comment and to share your articles (it helps to transform one-time readers into stationary readers);
·         use at least one image for each post: the images attract the attention of the reader. A post with a lot of text but without images is generally seen as boring and skipped;
·         format correctly the text: it is important to use bold, italics and underlined text and to wrap after the end of a paragraph;
·         write articles longer than 300 characters: the majority of search engines generally skip texts that have got less than 300 characters.

Following these simple advices your blog will surely be more attractive than several similar blogs available online.

 An ongoing commitment and a frequently updated blog are generally the keys of the success however the advices mentioned above are only the bases for a successful blog so it is important to read a lot of guides and to keep you updated about the algorithms of the main search engines because a change on them can influence a lot the positioning of your blog on SERPs.


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