It is typical for a business to purchase one domain name to be used for conducting online marketing and sales. This domain is often the only one considered necessary. However, domains can be used in various ways to both protect and grow your business.
Protect Your Brand
After you have secured the name of your business with a dot COM extension, consider purchasing the rights to the other common extensions such as dot NET and dot ORG. The reason a business would want to secure all three extensions is to ensure that no one else can come along and use a similar business domain. It is easy for a competitor or con artist to obtain these extensions and direct traffic to a site that looks similar to yours. Consumers can be misled, or even scammed, which would reflect poorly on your business.
Take Advantage of Misspellings
It is no secret that many people are terrible spellers. Others type domains too fast and hit the wrong keys. It is very common for people to search for a business using misspellings. You can capitalize on these errors by securing domains that include slight spelling variations of your business name or products.
A direct benefit of purchasing multiple domains is that they can be used to increase traffic to your main website. Additional domains can be used to redirect people to a specific product page. You can set up squeeze pages to build an email list. They can play host of company videos, blogs or used for social media.
Create Satellite Sites
Another great idea is to create several information sites that cover specific areas in your industry. These sites can provide useful information about a topic and include links leading back to your main site. As each of your satellite sites matures, they will gain more targeted organic traffic. This is a savvy way to increase revenue for your business.
Manage Domains Under One Account
Owning multiple domain names is a lot easier when you purchase them in bulk from one company. Look for a registrar that offers you the ability to create unique domains under many different extensions. They should also have an easy to use domain management section.
It is very easy to register bulk domains that cover all of your bases online. Find a reputable domain seller online that makes buying names in bulk a simple process.